Primavera is designed by Kontex, a quality towel producer in the famous towel making region of Imabari, Ehime Prefecture. The company sources the most suitable materials—locally and abroad—to achieve the vision for their products. Attention to quality is well regarded, as they continue to use traditional looms to slowly weave delicate threads to produce high quality towels. Kontex is a company established in 1932, close to 100 years of quality towel making.
